Director of Leasing & HR. ~20 years in SEO / digital marketing; software-development background. Believes companies should educate clients through quality content. Plays guitar & sings.
Also invited
Ericka M. and Lara K. (Smartland team) — both accepted.
Bond over SEO / contentHR + Leasing = fit & logistics screen
"Tell Me About Yourself" — Walk These 5
Present → Proof → Bridge → Close. ~15 seconds each. Flip through in order.
1
Who I am now
"I'm a full-stack marketing leader with 20 years driving growth. Right now I'm Director of Marketing at a real-estate investment firm in Cleveland — I own investor acquisition, brand, and go-to-market."
2
My lane
"My sweet spot is investor-facing marketing — paid campaigns on LinkedIn, Facebook, and Google, HubSpot funnels, and the collateral, decks, and email nurture that turn attention into capital raised."
3
Proof / results
"A few numbers: +35% revenue, a $2M budget run to 15% savings, +25% traffic from SEO and content, and +40% retention through email automation."
4
Why Smartland
"This isn't a stretch, it's my lane. I already market real-estate investments, I'm Cleveland-based, and I lean hard on AI and automation to move fast — which is exactly how Smartland describes itself."
5
Close
"I'm a hands-on operator who still does the work. I want to bring that energy to a team building something ambitious across energy and real estate — and grow with it. That's why I'm excited about this conversation."
Keep it to ~60–75 seconds totalSmile, then pause for their questionDon't recite — hit the beats
Company Snapshot — Smartland
A private-equity platform in energy infrastructure and real assets. Primary focus: independent power generation (behind-the-meter facilities matching energy supply to industrial demand). Also acquires and operates multifamily real estate and pursues strategic M&A.
Founded
Cleveland, OH — 2013
CEO
Vadim Kleyner
HQ
Miami (1221 Brickell Ave)
OH office
Eastlake, OH
Dir. Marketing
Matt Fritz
EVP / COO
Steven Gesis
Investors
Institutions, family offices, qualified individuals
Reach
EN · Chinese · Spanish
Their ethos: "an engineering mindset to capital deployment, using AI and data-driven systems to create competitive advantages." Everything under one roof — property management, marketing, architecture/design, construction, investor relations. Values: transparency, trust, disciplined capital deployment, transforming undervalued assets.
Three verticals — "alternative investments beyond traditional asset classes," built to perform across market cycles. Investors: institutions, family offices, qualified individuals (they run a "Schedule a Discovery Call" funnel).
⚡ Energy Infrastructure — their primary vertical
Independent power producer (IPP) building behind-the-meter, dispatchable generation — power matched directly to industrial demand, no grid dependency or transmission delay.
Gas: natural-gas turbines and Combined Cycle Gas Turbines (CCGT).
Renewables: solar, wind, and hybrid systems integrated for a balanced long-term portfolio.
🏢 Multifamily Real Estate
Large assets (150+ units) in high-demand markets — scale, stability, consistent cash flow.
Small / boutique assets (≤60 units) in emerging or underserved markets — high returns through focused optimization.
Core play: value-add — add Class "A" amenities to Class "B/C" communities to lift rents, renewals, and lease terms; relentless focus on growing NOI.
Markets: Florida & Ohio now; expanding to NC, SC, Arizona, Texas (South + Midwest).
💼 Private Equity / Capital Services
Acquire and optimize companies inside the real-estate ecosystem — electrical, plumbing, sewer/service trades.
Value creation via operational streamlining, technology integration, and strategic management.
Marketing read: two very different audiences to sell — investors (capital raising, energy + RE funds) and renters (leasing the multifamily units, Victor's leasing side). Know which one this role serves.
On-site (duties incl. property tours & live events) — confirm on the call
Type
Full-time · salaried (not the $17/hr the listing showed — that figure was wrong)
Pay
$120,000–$145,000 / year (base) + bonus · equity · benefits
Reports to
Director of Sales & Marketing
Must-have
Real-estate marketing experience
Company scale
1,400+ residential units across NE Ohio
Benefits
Health, dental, vision · equity opportunity in new acquisitions
What the job actually is
A hands-on marketing role on the real-estate / investor side, supporting the Director of Sales & Marketing. The through-line: turn prospective investors into clients and keep the leasing + investor pipeline full.
Assist with marketing initiatives, property tours, and inquiry follow-up.
Email marketing + build campaigns and strategy to nurture prospective investors into clients.
Run paid campaigns — LinkedIn, Facebook, Google.
HubSpot for investor marketing.
Build collateral and offering memorandums (investor decks).
Manage PR / outreach and make sure partners & prospects have great event experiences.
Maps straight to you: Google/Meta certified, HubSpot certified, you build investor decks & landing pages, run email nurture, manage PR & events, and market a real-estate investment firm today. Nothing here is a stretch.
Read the room on two things:
Comp is $120K–$145K base + bonus/equity — a real, career-level salary, not the $17/hr the listing mistakenly showed. That range fits your background. Let them name their number first, confirm it lands in the $120–145K band, and treat bonus + equity as part of the total. Know your own floor before the call.
On-site. Tours and events mean this is in-person in Cleveland. Confirm the work model and hours early so there are no surprises.
Why You Fit — Lead With This
You already market real-estate investment. Current role: Director of Marketing at Maverik Asher Capital (Cleveland) — investor acquisition, brand positioning, GTM for RE investment initiatives. Nearly a mirror of Smartland's investor-relations / real-estate marketing.
Local roots. Cleveland-based (216) — the city Smartland was founded in and still operates from (Eastlake office).
You speak their language on AI. The CEO frames the firm around AI + data-driven systems. You run Claude Code / ChatGPT marketing automation — position it as a force multiplier, not a buzzword.
SEO / content — Victor's world. You drove +25% traffic via SEO & content programs. Use this to connect directly with him.
Investor-acquisition funnels. Built funnels, nurture, lifecycle, attribution models and dashboards — exactly what a capital-raising firm needs.